Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest contest at Twitter MOFILMugc
Q: What in your opinion is the greatest thing we must
overcome to attract a younger generation of donors?
(from Jeremiah Warren)
A: We must create an emotional/relevant connection to personalize
and modernize the brand in order to attract a younger generation of
donors.
Q: What would you propose to be the age range of target
donors?
A: While the American Red Cross touches the lives of all Americas,
we are looking to engage a new, younger generation of donors.
Q: from the blood and financial donations, can we also
include also aspects of Red cross such as being a volunteer
and donating other stuff, eg clothes, food..
A: The American Red Cross doesn’t actually accept donations of
clothes or food. The aim of the ad is to increase donations of blood
and/or money, but you may use all aspects of our work to drive this
message.
Q: I am planning to shoot in Singapore Red cross vicinity.
But the set-up in Singapore Red Cross will differ from the
American Red Cross. Will this affect the choosing criteria
of my film.
A: The Singapore Red Cross may be a great place to shoot, but please
be mindful that different Red Cross national societies have different
services, standards and branding. This ad competition is solely for the
American Red Cross.
Q: What are the other aspects of the work the American Red
Cross does?
A: The American Red Cross is the premier emergency response
organization in the United States. The American Red Cross distinguishes
itself by aiding victims of devastating natural disasters. Over the years,
the organization has expanded its services, always with the aim of
preventing and relieving suffering. In addition to domestic disaster relief,
the American Red Cross offers compassionate services in the following areas:
support and comfort for military members and their families; the collection,
processing and distribution of lifesaving blood and blood products;
educational programs that promote preparedness, health and safety; and
international relief and development programs.
Q: Does Red Cross actively reach out to public for donations of
blood and/or Money in Media ( i.e TV, Radio, Newspaper etc ).
A: Yes, we actively solicit donations of blood and/or money through
marketing, advertising, public relations, mail, events, online and email.
Q: If an ad for the American Red Cross could be made as
universal, then could it be expanded to other Red Cross
organisations?
A: This ad is intended purely for use in America by the American
Red Cross, please keep that in mind when creating your entry
Q: What freedom do we have to make changes to the actual
Red Cross logo?
A: Please remember that the Red Cross is one of the most recognized
and trusted logos in the world. It is an image that stands as a worldwide
symbol of goodwill and humanitarianism. As such, there are a few basic
standards.
This is not meant to stifle creativity but rather to preserve a symbol
that can actually be used to protect people in a battlefield. These
standards are:
Original logos are available on www.redcross.org/brand. Do not
recreate the Red Cross logo.
The Red Cross logos may be reduced or enlarged, but don’t alter
their height-to- width ratio.
The Red Cross logo must be printed or displayed on a field of pure
white. White space equal to at least one arm of the cross must be
left all the way around the logo.
The competition closes on 31st January 2011. Please upload your videos
via www.mofilm.com . Download the brief here today!
