Ad-funded mobile content a hit with Irish men

3, Ireland’s fastest growing mobile network has today announced the addition of short films specially made for mobile called MOFILMS to its ‘Free Stuff’ platform on Planet 3.

MOFILM (www.mofilm.com) is a pioneer in mobile entertainment, representing a global community of filmmakers and content. Available genres range from Comedy, to Sci-Fi/Horror, Drama to Animations. MOFILMS are typically less than five minutes in duration and are designed to work well on more…

3 users in the United Kingdom can now access video content specially made for mobile, called MOFILMs. MOFILM is a mobile internet site and can be accessed via the operator’s mobile portal, Planet 3. The films can be viewed by going to the Videos & Photos section of the Email & Social Networks category.

MOFILM is a pioneer in mobile entertainment, representing a global community of filmmakers and content, giving the best experience on mobile. MOFILMs available via Planet 3 include content by Oscar winners as well as ordinary filmmakers from MOFILM competitions and festivals around the world. MOFILM are the market leaders in creating film content for mobile having worked with leading industry legends including Robert Redford, Kevin Spacey, Spike Lee and Isabella Rossellini as well as leading film festivals. MOFILM also host the “world’s biggest mobile film festival” every year in Barcelona, Spain to showcase emerging talent from around the globe.

Alex Woodhams at 3 said “We are always looking for unique mobile internet services where our customers can experience quality content in a quick and intuitive manner. We’re delighted to be working with MOFILM in this way”

Ben Phillips, VP of Content & Licensing at MOFILM also commented, “It’s fantastic that 3 is showcasing short form video and we hope to see many more British filmmakers inspired to work with the MOFILM format in the future. ”

About MOFILM

MOFILM showcases work from the MOFILM community of filmmakers, distributing around the world to mobile operators and content service providers. MOFILM also work with major brands on user generated ‘make an ad’ competitions and to highlight global creativity. The annual MOFILM mobile film festival in Barcelona is the largest of its kind in the world and is held every February, part of the Mobile World Congress.

Contact: press@mofilm.com
Tel: +44 7940 123455