Renaissance Hotels are at the heart of the coolest neighbourhoods around
the world and it wants films that will help its guest experience the local
culture like a local and not as tourist or someone just passing through.

It’s a great opportunity to show off the best of your favourite cities.
The brief for this one is quite detailed; so make sure you read it carefully
to be in with a chance of winning a trip to Shanghai and a cash prize.

Grand Prize
Once in a lifetime trip to experience Shanghai 2011 in China
$6,000

Round trip travel for two (2) people to Shanghai with 3 nights accommodation
Exclusive screening event of your video at the MOFILM awards night in Shanghai

2nd Prize
$3,000

3rd Prize
$1,500

4th Prize
$1,000

5th Prize
$1,000

Create a 60 second short film that refreshes your world with one of
these 3 themes:

1)Small Desires
2)We Are Different
3)Youth Spirit


Win $10,000 and a trip to Shanghai!

For each of our three themes :
1st prize – $10,000 cash and a trip to Shanghai
2nd Prize – $2,000 cash
3rd Prize – $500 cash
The winning filmmaker of each theme will be invited to attend the
Pepsi Films Award Ceremony taking place during the Shanghai Int’l
Film festival. You and a guest will stay for four days in Shanghai
and get to experience walking the red carpet at this world famous event.


During the awards ceremony, an overall Pepsi Films Winner for Shanghai
will be revealed. The Grand Winner will be commissioned by Pepsi China
to create a new film, with a production budget of $20,000 and mentoring
from Pepsi advertising agency BBDO.


Good Luck!

MOFILM is returning to Shanghai in June 2011 for the 14th Shanghai International
Film Festival and the good news is that this year the contest is open to everyone!

Shanghai is a vibrant city, an enticing blend of East and West that draws tourists
from across the globe. Our winners will have plenty of opportunity to explore
famous areas like the Bund and to go shopping on the Nanjing Road.
The Film Festival is becoming one of the key dates on the international calendar
and increasingly showcases European and American talent as well as the work of
Chinese Directors.

As with every MOFILM contest the winner for each brand will win cash and will be
invited, along with a guest of their choice, to join MOFILM and brand representatives
in Shanghai for our famous awards ceremony and dinner. Each MOFILM event is
different but this contest will have a unique local flavour and one that you shouldn’t
miss out on.

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