Young filmmaker receives award from Avatar & Titanic Producer Jon Landau

Los Angeles, California. 27^th April 2010 — MOFILM, the video contest community that helps aspiring filmmakers showcase their creative talent for big brands and social causes, has announced the Grand Prize Winner of the Walmart ‘make an ad’ competition at a special awards ceremony held at the LA Film School.

The first prize winners are Matt O’Dowd, Brian Neaman, Michael Southworth and 
Jeff Roos from New York with “Guitar”

Matt, said, “MOFILM is the perfect platform to showcase our work and break through into the industry. Walmart’s brief really stirred up our creative thoughts as it was focused on showing how Walmart helps people to save money and live better.”

The Walmart contest was open to anyone over the age of sixteen (16) from anywhere in the world. Participants downloaded a brief from www.mofilm.com and uploaded their video to enter online. Walmart’s marketing team conducted judging.

The top three winners were flown to Los Angeles to meet with legendary producer of Avatar and Titanic, Jon Landau. Prizes included Walmart gift cards and $2000 in spending money. The Walmart team will also look at using the ideas and content from the competition for future campaigns.

Second Place went to Keith Rivers, Blake Lewis & Christian Jenkins from Seattle Washington with “Kitchen Beatbox”. Third place was awarded to Hanalei Parker from Reno, Nevada with “New Boat”

Ralph Cochrane, Co-Founder of MOFILM said “All three finalists’ work was of a really high quality. We were delighted with the response to our first LA Awards and we’re looking forward to working with these talented filmmakers again”.

About MOFILM

MOFILM is the leading video and film contest community for aspiring filmmakers, with members all over the world. MOFILM works with global brands to showcase talent and create innovative new ideas.

MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed online and via mobile devices. MOFILM contests also help brands engage with creative talent around the globe.

For more information, please contact: Press@mofilm.com. For the latest competitions please visit www.mofilm.com.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2.0 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmartnews. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

Young filmmaker receives exclusive red-carpet premier at Tribeca Film Festival

Tribeca Film Festival, New York 22^nd April 2010 — MOFILM, the video contest community that helps aspiring film-makers showcase their creative talent for big brands and social causes, has announced the Grand Prize Winner of its Tribeca ‘make an ad’ competition. MOFILM is supporting emerging talent at the Tribeca Film Festival by sponsoring the Discovery Film Series.

The Grand Prize winners Lloyd Choi and Simon Yang who are from Vancouver made Be Proud of your Feet about a man who uses his feet for everything with hilarious consequences. Watch the video here

The winning video will be screened before the MOFILM red carpet premier of ‘Beware the Gonzo’ tonight at the Tribeca Film Festival.

Lloyd Choi, said, “The Lamisil® brief really struck me as something that represented a challenge. You don’t normally see such an interesting mix of briefs in filmmaking competitions and Lamisil® sparked our imagination. What’s great about MOFILM competitions is that they allow us to showcase our work.”

Competition participants from all over the world had just six weeks to make an ad for one of seven leading international brands, including Best Buy, Chex Mix, Lamisil®, Nature Valley, Nokia, Seven Bar and Voltaren Emugel®.

Each of the seven individual winners was flown to the Tribeca Film Festival (TFF) in New York, where the top three videos were chosen by interactive vote at the MOFILM Awards. The MOFILM Grand Prize Winner, was selected by text voting and then the final three were narrowed down to one winner by a distinguished panel of judges, including filmmakers and brand representatives.

Watch the finalists’ videos here.

About MOFILM

MOFILM is the leading video and film contest community for aspiring filmmakers, with members all over the world. MOFILM works with global brands to showcase talent and create innovative new ideas.

MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed online and via mobile devices. MOFILM contests also help brands engage with creative talent around the globe.

www.mofilm.com

For more information, please contact:

Press@mofilm.com

Partnership with MOFILM invites budding and established film-makers to produce short films for top brands – from Axe to Vaseline

Unilever today announced a worldwide competition that gives creative people the chance to develop innovative film content for as many as 13 of its top brands – marking its largest-scale effort to involve consumers in content creation for its brands. The Unilever Consumer Creative Challenge (Twitter ID #ulccc )is a collaboration with MOFILM, the leading video and film contest community for aspiring filmmakers worldwide.

Launching at the Tribeca Film Festival in New York, the Unilever Creative Challenge is open to anyone over 16 years old —from first-time filmmakers to seasoned professionals, from around the world. People are invited to create short films (up to 90 seconds) for iconic Unilever brands such as Axe, Ben & Jerry’s, Snuggle, and Vaseline.

Keith Weed, Unilever’s Chief Marketing and Communications Officer, explains: “The secret to great marketing is to have great, relevant brands to work with and to keep close to consumers. Unilever has a unique portfolio of brands that offer unparalleled opportunities to address universal consumer desires and social and environmental issues and our most recognisable campaigns like Dove’s Campaign for Real Beauty have been successful because they have truly engaged their consumers.

“Digital and social media offer exciting opportunities to foster dialogue and generate brand advocacy; and inviting consumers to be part of the creative process for our brands is a prime example of this. By partnering with MOFILM and its global network of industry professionals and content enthusiasts, we know we’ll attract top talent from around the world and are excited at the prospect of seeing how they will help tell our brands’ stories.”

Following the kick-off at the Tribeca Film Festival in April, the contest will continue throughout the summer and culminate with the announcement of the winners at the London Film Festival in October 2010. Five winners will be selected for each brand, and one overall winner will win 7,000 GBP. The winning creative will be used in upcoming brand marketing campaigns.

At www.MOFILM.com, contestants can choose one of 13 Unilever brands for which to develop creative content. Detailed product briefs will instruct contestants on the key brand attributes and elements that should be included in the content. The contestants will upload their entries to www.MOFILM.com. Winners will be judged by a panel of peers, film experts and industry leaders.

Jeffrey Merrihue, Chairman of MOFILM said “Great brand building has always been a Unilever trademark and with 13 iconic brands participating in this competition, filmmakers will be excited to take part. We are delighted that Unilever has taken such a big step in engaging the global creative community in its marketing initiatives and we look forward to a long partnership.”

The 13 Unilever brands included in the contest are: Axe/Lynx, Ben & Jerry’s, Close Up, Dove deodorant, Heart brand [e.g. Wall’s], Knorr, Lifebuoy, Lipton, Rexona/Sure, Snuggle/Comfort, Sunsilk, Surf and Vaseline.

The program will be available in multiple languages, including English, German, French, Spanish, Italian, Portuguese and Chinese. All skill levels are welcome; past winners have included first-time filmmakers working with their own equipment, as well as professional agencies. MOFILM encourages creative community support through a number of social media sites (Facebook, Twitter) and through previews of past winning films posted on www.MOFILM.com.