MOFILM CES 2016 Panel: Creating a Leading Brand Content Strategy in a Multi-Platform World

+-*TL:DR version Don’t be “everything to everyone”. Be intentional when creating a content strategy: know your audience and create and format content specifically for their interests and the targeted distribution platform(s)  Analyze audience feedback and use newer data points like sentiment via emoji analysis to inform future phases of your content and distribution plans Be […]

Pepsi Max Paintballs Maximum Football Genius.

+-*LES GRANDES ÉQUIPES….THE CHAAAAAMPIOOOONNNNNSSS!!! It’s an anthem that will give any football fan goosebumps – particularly those lucky enough to support a team who regularly compete in Europe’s elite club football competition. And now it‘s the soundtrack to the latest MOFILM spot for Pepsi Max, re-released to celebrate its recently announced sponsorship of the UEFA […]