Inspiring filmmakers to create videos for big brands and social causes
May
13
Author: Dan
• Monday, May 13th, 2013

Hey hey hey – yes that’s right, three hey’s in a row – that’s how happy we are to see you!

It’s been a couple of weeks since our last report from the front line and for our absence we can only apologise, but don’t worry this week will be something of a bumper episode to get you right back on track in terms of everything MOFILM.

Exploring the Florida Everglades!

Since we last spoke, not only one, but two MOFILM events have taken place, with our Miami and Shanghai Awards taking place back to back.  By all accounts they were both great successes, so we’d like to give a shout out to the MOFILM US and China team’s for all their hard work in putting them together and of course to all the filmmakers who entered, attended and ultimately made these events possible!  Well done to you – fine specimens of humanity all!

Living it up in Shanghai!

Let’s start things off with a quick recap of congratulations for some recent winners.  So firstly the Grand Prize winners for Shanghai and Miami – a huge round of mo’pplause to Erik Andersson for taking the MOBI in China with his brilliant entry for ThinkPad ‘The City Canvas‘ & and an equally jubilant standing mo’vation for Jonathan Hayes who took the top prize at Miami for his Purina film ‘Tikka – Not Your Average Dog‘.

We thought that to start things off we’d head straight to a brief update.  Since our last post 4 new briefs have gone up and live with three for Africa and our first for brand new Sri Lanka event as well.

Kicking things off then let’s take a look at Pond’s for Sri Lanka.  Pond’s is a blemish cream that level the playing field.  The brand is looking for films that show how a blemish on your face doesn’t have to be a blemish on your ambitions.  Download the brief to see more, production grants are alive and kicking, so if you think this is the one for you, get that application in!

Our African Adventure contest saw it’s line up bolstered with three new great briefs, increasing your chances to join the crew out in safari in August.  First to go live was another brief from Shell.  The brand is looking for films for its premium range fuel Shell V-Power. Shell knows that every great drive starts with V-Power fuel, but it wants you to explain just what else it goes into your formula for an exciting drive.  The brief has more detail about the contest, but for anyone looking to take part and wants to know more about what needs doing to shoot in a Shell station send an email to daniel.frank@mofilm.com for details!

Next up then is Cornetto Social Mission.  As part of the brand’s vision to become an iconic and loved snack for teens, Cornetto has launched a new social mission that aims to help teenagers focus on the positive benefits of being an active participant in educational and creative endeavours.  They want a film that inspires teenagers to enjoy the ride and love the ending, and that really gets through the sense of Cornetto empowering teens to get together to do some great stuff that makes you feel good and proud.  Download the brief and as part of our mission, why not apply for a grant too!

Lastly then for Africa we have a brief from a new brand Corkcicle who are looking for films for its new product the Chillsner.  The Corkcicle Chillsner is a clever product that helps you to keep your beer cold all the way through till the end, whatever the weather the Chillsner will keep you cool till the last sip.  The brief is asking for films that show how Chillsner can help to keep the party going – this should be a fun one so why not check it out… all of the above contests are still open for grants too, so what’s stopping ya!

Right then to finish things off we have a couple of MOFILM stories to report on.  We were hugely excited when a couple of weeks ago when it was announced that MOFILM are now the official crowd sourcing agency of record for Sony Playstation.  A huge deal for us, it only goes to show quite how highly the work that you guys are producing is held in esteem, look out for some great future projects here! Secondly we were really pleased to see our recent work with Cornetto on the Cupidity webisodes series picked up by Marketing Week as their campaign of the week.  We’re really proud of the work and are excited to see translations beginning to roll out in territories across the world – if you haven’t had a chance to see it it’s certainly worth a watch!

And on that warm and positive note we’ll say our goodbyes for now.  Apologies again for not being around for the past couple of weeks, we hope to make up for it soon!

Till next time then, cheers,

MOFILM!

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Category: Uncategorized
Apr
22
Author: Dan
• Monday, April 22nd, 2013

Hi there friends – how goes it?

MOFILM London was pretty happy this weekend to see some sunshine for what felt like the first time in, well, AGES. With the longest Winter in recorded history coming to an end (possibly a made up fact there), spirits are high all is well on the good ship MOFILM!

The proof is in the pudding so they say and another new addition to the MOFILM pudding line was revealed last week with the first brief for our African Adventure going live! Telefonica are back and this time around they’re looking for films for their great network 48. 48 is Ireland’s first mobile network designed exclusively for 18-22 year  old’s – so for anyone looking to recapture a bit of their youth through the miraculous medium of film, this could be for you!  The brief is asking for stories that bring to life the things that we all go through between the ages of 18-22, films that capture that period between you teenage years and becoming a young adult… they could be happy, sad, dramatic, funny…. the key here is that they hold true to life!  A brief just begging to be told we hope you’d agree, get those grant applications in now!

Last week saw winners announcements for both our Miami Purina contest and the 2-6 places for our Shanghai ThinkPad contest.  First up then a big congratulations to Jonathan Hayes who took the top spot for Purina with his lovely film ‘Tikka – Not Your Average Dog’.  His first entry to a MOFILM contest, we’d like to welcome you to the family Jonathan!  Congratulations also to Zé Pedro Abreu, Mister Productions, Nathan Njfirn & Tamara Rosenfeld on taking the 2-5 spots!  As for ThinkPad once more we’d like you to join us in a round of applause for Erik Anderrson, Hodges Usry & Will McCord – with Will taking what we believe to be a new MOFILM record of three films in winning positions!  Well done to you all, we don our caps and offer fist bumps of respect!

Lastly then this week we’d just like to mention that for all those looking into entering for Microsoft for Taj that the deadline for grant applications has  now been extended until the 25th, giving you till the end of the week to get those submissions in!  In case you missed it on Facebook, Microsoft have also given us a little more information in terms of what direction they’re looking for regarding the brief – check that out by clicking HERE!

Right then dudes & dudettes, that’s about it from us for this week – we hope that you’re all doing smashingly and look forward to speaking to you all very soon!  Till then, stay safe!

Hugs etc.

MOFILM!

p.s. a last word of congratulations to Victor Mathieu, who’s film the Monster Project (you may have noticed us giving it a bit of a shout out recently!) successfully reached it’s target on Kickstarter at the end of last week!  Well done Victor, we look forward to seeing the final product!

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Category: Uncategorized
Apr
16
Author: Dan
• Tuesday, April 16th, 2013

Hello to all, apologies for serving up your weekly round up a little late this week, but at least we can assure you it’s thoroughly cooked!

Let’s start with the briefs then, another new brand came in last week for Lollapalooza, this time in the form of a Campari owned whiskey brand- Wild Turkey. The brand is looking for fun content for it’s new campaign ‘Born Wild Made Smooth’. The new tagline refers to the introduction of a smooth honey taste to their usual bold bourbon, making it easier on the palate without losing that ‘inner wildness’. Quite a product focused brief, this one’s perfect for anyone who fancies themselves something of a whisky connoisseur, head on over to the site to find out more!

Last spot for Cannes also came live last week, with another brief in from Coca-Cola continuing their theme of happiness. Coke wants you to make a film showing when happiness will strike next.  Unlike last year, which focused on where happiness might strike next  - A bus! A plane! A shed (…) – this year it’s all about when.  Coke want these films to be usable all over the world, so they have provided a list of holidays that could apply internationally – maybe it’s Valentine’s Day, Ramadan or even ‘National Hugging Day’.  It’s up to you, so download the brief and show us when happiness will next strike!

Last week Diner’s Club began to use some of the content they got from our Barcelona contest in a nice way, organising a sweepstake through their twitter feed, posting one video a day for 14 days giving there followers the chance to vote for their favourites and win a $100 Amazon gift card in the process.  If you haven’t already had a look head over to the Diner’s Club Twitter feed and vote for your favourite – but while you’re here, why not watch a couple of the films below (shot by Dave Niziolek and Melissa Panzer & Jonathan Barenboim respectively):

Lastly then this week, another quick reminder for anyone taking part in the Campbell’s brief – that there’s a call scheduled for tomorrow:

Cambell’s Soup Enthusiasts, We are going to have a dial-in Q+A with the team from Campbell’s Chunky next week on Wednesday, April 17 at 7AM PST/10AM EST/3PM GMT.

We invite you to dial in an ask questions to the brand about your idea, questions you have as you move into production, etc. If you wish to participate or want to send in questions if you are unable to dial in, please contact Ash at ashley.lane@mofilm.com.

Thanks! Keep the Fork vs. Spoon debate alive!

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Category: Uncategorized