Apr
23
Author: Kerrymg
• Wednesday, April 23rd, 2014

Something great, about summer, which is great

Something we did, Cupidity II

Something with spoilers for Game of Thrones, hilarious

Something wrong, well lots of things that are wrong in lots of movies – this one is a time suck

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Category: Filmmakers  | Tags:
Apr
8
Author: SarahB
• Tuesday, April 08th, 2014

One of the questions we’re asked most frequently is, ‘How can I improve my chance of getting a grant?’. There are a few things you can do, such as check out these previous post on MOFILM Production Grants, you can also check out the MOFILM FAQ and you should also read on as we’ve made an important change to the application form that will help you, and us!

MOFILM is now asking you to include an example of your work, or showreel, on the grant application form. For those of you new to MOFILM, it means the account team can get a good idea of your styles, skills and strengths, directly from the application form. For the MOFILM veterans, it means you can point us at relevant work that you might have down outside of MOFILM contests. For both newbie and longstanding community members, this is a perfect opportunity to show us what you’re made of!

Speaking of granting, I did a little digging within the team and pulled together a list of ways YOU can improve your chances of being awarded a production grant. In addition to the standard assessments that you would expect, such as is the pitch is on brief, on brand and relevant, as well as the creativity of the concept. Here are a few other things to keep in mind to improve your chances of being awarded a production grant.

  • Make sure you read the brief… the entire brief! Sometimes we get pitches from folks who have obviously not paid attention to many key elements and that definitely works against you.
  • Include visual elements or reference videos! You can go as far as to put together a full treatment, but this is not necessary. What we are looking for is something that demonstrates you have a real vision for your film. Video references and/or mood boards are a great way to demonstrate what you are working to accomplish.
  • Details! The more detail you provide, the more we get a sense of your vision. Casting preferences, a working script, details surround an important interaction (instead of “then something funny happens” ) show us that you have put thought into your pitch.
  • Production quality and storytelling in your reel. Show us that the end product will be Hall of Fame worthy by exhibiting all the work you have done and are proud of.
  • Deadlines. We try and award the grants within a week or two of the application deadline passing. If the deadline was only a few days ago, the account manager might well see your treatment. But if you apply a week or more after grant deadline, it’s very likely they will not even have time to read it.

Account Manager, Ashley Lane shares sage wisdom on the subject,  ”The best advise I can give is pretend the person reading your request has never seen anything you have done and doesn’t know much about film. Now sell your idea and you as a creator so I feel you deserve the grants I have to give.”

Ryan Deluchi Account Director based in London who heads up Chevrolet says, “For me there are two key things I’m looking for – how on-brief the idea is, and how you’re going to bring it to life. For the former, make sure your idea is clearly and coherently articulated, and double check-it against the brief once you’ve written it. For the latter, make sure you send links to visual references and links to more of your work.”

If you have any questions that aren’t covered in this post, please leave them in the comments and we will respond!

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Mar
27
Author: SarahB
• Thursday, March 27th, 2014

It’s hard to believe it’s already been over two weeks since our amazing event in Austin for SXSW. Amid all the screenings and sessions during the Interactive and Film festival, the MOFILM team hosted a fabulous group of winning filmmakers from all over the world for three days of Barbecue-filled merrymaking.

Always important at MOFILM events is the food… so we took our group to gourmet Mexican, lots of Barbeque and an unforgettable gospel brunch at the famous Stubbs Austin (one of the definite highlights of the trip!)

Our awards night was held at the historic Driskill Hotel in the heart of downtown Austin on 6th street. A beautiful venue to celebrate the work of our very talented filmmakers. Here is the list of the winning filmmakers for each brand:

Chevrolet – Baff Akoto and Blanca Tamarit
AT&T – Whale Tales (Filpe Morna, Afonso Azevedo, Rui Alves)
Dettol – Nathan Levine-Heaney and Lucas Near
Purina – Cecilia Viriglio

At the end of the night, our judges deemed the Chevrolet spot supreme and Baff and Blanca took home the Moby.

Baff Akoto and Blanca Tamarit accept their award from Alex Arata and Chevrolet.

We asked Baff some questions about his experience with MOFILM to follow up with his big win in Austin. Special thanks to Baff and Blanca for their hardwork and congratulations again!

MO: How does it feel to be a winner at SXSW for your amazing Chevy film?

BA: It’s always cool when ideas resonate emotionally with others once they’ve left the confines of my head. I get really caught up in executing during production that I almost loose sight of why the vision compelled me in the first place. Agency, client and audience recognition of the work is a nice reminder and validation…. its a good feeling

MO: What was the highlight of this event for you?

BA: I wrote the treatment and directed the spot without ever talking with the client, so meeting Chevy and hearing how/why the film resonated with their goals and added value to their overall strategy was a real highlight – that and the 24 hour hot tub and sauna in our hotel!

MO: This is your first event … in fact it was your first entry! Double whammy! Has it whetted your appetite for more?

BA: Yes MOFILM knows how to throw a party!! I’d love to work with them again. It was insightful to learn more about how the agency works

MO: What did you think of the SXSW festival?

BA: Really enjoyed it. I made new friends and met up with old ones. And there was sooo much to check out. Its a really progressive, creative place to connect the dots and do some learning. Like a grown up Disneyland for film/music/tech geeks.

MO: Can you sum up your experience of SXSW in 3 words?

BA: Knowledge, WHISKEY, SAUNA

MO: Where next? • Any MOFILM work on the horizon? If not, any interesting work lined up?

BA: Considering other briefs to work on in the future – but for now I’ve got some TV writing deadlines to knuckle down and meet.

Find Baff Akoto on IMDb

Gabby says "Viva La SX"

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